What Happens After You Submit a POA (Amazon's Actual Timeline)
Once you've submitted your appeal, the waiting is often the hardest part. Here's a realistic picture of what happens next.
The typical response window
Amazon usually responds within 24 to 48 hours, though it can stretch longer during busier periods. If you haven't heard anything after 48 hours, that's not necessarily a bad sign, it just means you're still in the queue.
When Amazon replies, it's usually one of two things:
- A rejection asking for more.This often repeats the original concern and asks for different or additional documentation. It can read as vague or repetitive, but underneath it, it's usually pointing at the same gap: missing invoice details, quantity mismatches, or something that didn't match the listing. This is Amazon telling you what's still missing, not a final no.
- A request for specific follow-up information.This is a positive sign, it means your case is actually being reviewed properly. Answer directly and only provide what's asked for, don't resubmit your whole POA from scratch.
If Amazon goes quiet for several days
Check your Seller Central case log first, sometimes a response lands there before it hits your email. If there's still nothing, a polite follow-up through the same channel you originally submitted through is fine. Avoid opening a new, separate case, it tends to just reset the queue.
How many rounds does this usually take?
There's no fixed number, and anyone who promises one is guessing. Some sellers are reinstated on the first response, others need several rounds of clarification. What matters most is that each resubmission directly answers what Amazon flagged last time, not how fast you send it back.
If you're still building your initial appeal, ReinstateMate checks whether your evidence is strong enough before you submit, so you're not finding out the hard way after the first rejection.